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Jennifer Lopez and Verizon Launch Mobile Stores for Latinos
LAS VEGAS — Jennifer Lopez unexpectedly took the stage at a Verizon Wireless press conference Wednesday to talk about Latinos and wireless service. “As modern Latinos we do things differently, including how we shop for mobile devices,” said Lopez. With that in mind, she's launching Viva Movil, a new wireless store and online presence designed specifically for the Latino community. Lopez will serve as the Chief Creative Officer for the company and is also the majority shareholder Verizon will be the exclusive wireless provider for Viva Movil, but it does not own a portion of the company.
SEE ALSO: Jennifer Lopez to Premiere Music Video on Twitter
“Latinos love social networks and we’re super active online,” Lopez said, noting that Latinos spend an average of 1.5 hours more online than non-Latinos, and they enjoy sharing their online purchases with friends. Read more...More about Verizon, Celebrities, Latino, Jennifer Lopez, and Music
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